Is it Greenwashing? Who or what needs to change? 10 questions and 8 examples for your inner Ethicist and Private Investigator 🕵🏽♀️ Greenwashing, in its pure case, is making showy statements about a generous and/or responsible action, while suppressing information on the much larger, negative impact of other corporate practices. It is a form of […]
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Tag: Corporate Citizenship
Greenwashing — The Concept And A Few Cle
Cynical marketing, naivete vs. intentional misinformation, and finding a way to openly discuss mistakes and missteps Companies are making efforts at doing better, and embracing corporate citizenship in all its alphabet soup glory (CS, CSR, CW, DEI, ESG, SDG, PPP, etc). It’s not perfect, nor are all efforts authentic — exaggeration, compromising on values, and even greenwashing […]
China’s “Common Prosperity”, Corporate S
The Broad Group’ and Starbucks-China’s efforts and tradeoffs In this series of articles on the “alphabet soup of corporate citizenship”, I’ve pondered the changes in how we make impact; laid out some history & definitions of some concepts; shared a few examples of small and large companies leading the way; and delved into how individuals, companies […]
Alibaba – China’s “Common Prosperity”, P
Part 1 Context of China’s economic development, and one company’s social responsibility initiatives (Part 2 includes brief case studies of Broad Group and Starbucks-China’s sustainability and CSR work). In this series of articles on the alphabet soup of corporate citizenship, I’ve pondered the changes in how we make impact; laid out some history & definitions of some […]
Effects of Setting Minimum Wage or Minim...
Capitalism, socialism, systemic thinking and creating a society we want to live in Have you noticed in the last 5–15 years, that prominent folks are talking about the intersections of things a lot more? And how some “non-business” practices are increasingly regarded as indispensable to the executive and the company’s success? Business is successfully being […]
How the Alphabet Soup Of Corporate Citiz...
And Why Your Company’s Bottom Line Needs Purposeful and Inclusive Culture To Stay Resilient In this series of articles on the alphabet soup of corporate citizenship, I’ve pondered the changes in how we make impact; laid out some history & definitions of some concepts; shared a few examples of small and large companies leading the way; […]
Why Should Businesses Care About The SDG...
In this series of articles on the alphabet soup of corporate citizenship, I’ve pondered the changes in how we make impact; laid out some history & definitions of some of the concepts; shared a few examples of small and large companies leading the way; and delved into how individuals, companies and governments are influencing others and […]
How Do I Know if a Company is Actually D...
And what can I, as an individual do? Practice and encourage increased energy efficiency, practice the 4Rs, believe in the power of small groups, and look for the quality certifications You might justifiably say, 100 companies emit 71% of the greenhouse gases, what can we as individuals possibly do to move the dial? This article is for […]
Carbon footprint 101 for SMB – LTRM #9
Definitions, motivations, context, and the actions individuals, businesses, and governments are taking. Sixth graders can make a difference, so can you. This Carbon footprint 101 will help you move beyond the confusion to discerning your action. This is part of a 24-article series for small businesses, their leaders & staff, and stakeholders interested in understanding how the […]
What’s the purpose of a company? LTRM #
Milton Friedman, Blackrock & other influencers of the last 70 years— shareholders, stakeholders, sustainability. At its most basic level, the purpose of a company is to meet a market need, and to continue doing so. There are pragmatic concerns about doing it effectively, consistently, and profitably. The way to meet market needs, however, has been […]