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How Do We Best Communicate Our Company’s

The article discusses corporate citizenship and the importance of effective communication regarding a company’s sustainability and ESG practices. It highlights various examples, historical context, and motivations for small and medium businesses to embrace these initiatives. By sharing goals and impacts transparently, companies can foster trust and reap the benefits of their efforts.

Greenwashing — Value Signaling, Tricky D

Industrial factory hidden behind trees, Misleading customers; Concept by Andrii Yalanskyi Getty Images simple wooden model of a factory, hiding behind trees.

Is it Greenwashing? Who or what needs to change? 10 questions and 8 examples for your inner Ethicist and Private Investigator 🕵🏽‍♀️ Greenwashing, in its pure case, is making showy statements about a generous and/or responsible action, while suppressing information on the much larger, negative impact of other corporate practices. It is a form of […]

Greenwashing — The Concept And A Few Cle

Greenwashing, photo by Tanaonte, via author’s Canva Image of a blue sky, with two smoke stacks at the right, and hands holding magic markers, coloring in green or blue, over the smoke and smoke-stacks.

Cynical marketing, naivete vs. intentional misinformation, and finding a way to openly discuss mistakes and missteps Companies are making efforts at doing better, and embracing corporate citizenship in all its alphabet soup glory (CS, CSR, CW, DEI, ESG, SDG, PPP, etc). It’s not perfect, nor are all efforts authentic — exaggeration, compromising on values, and even greenwashing […]

China’s “Common Prosperity”, Corporate S

Photo of The Great Wall of China ; zhaojiankang, Getty Images. Perspective looks like we can start walking along the top of the wall, across the mountains, and toward the rising sun.

The Broad Group’ and Starbucks-China’s efforts and tradeoffs In this series of articles on the “alphabet soup of corporate citizenship”, I’ve pondered the changes in how we make impact; laid out some history & definitions of some concepts; shared a few examples of small and large companies leading the way; and delved into how individuals, companies […]

Alibaba – China’s “Common Prosperity”, P

Photograph of the Chinese wall winding its way across green mountains.

Part 1 Context of China’s economic development, and one company’s social responsibility initiatives (Part 2 includes brief case studies of Broad Group and Starbucks-China’s sustainability and CSR work). In this series of articles on the alphabet soup of corporate citizenship, I’ve pondered the changes in how we make impact; laid out some history & definitions of some […]

Effects of Setting Minimum Wage or Minim...

Capitalism, socialism, systemic thinking and creating a society we want to live in Have you noticed in the last 5–15 years, that prominent folks are talking about the intersections of things a lot more? And how some “non-business” practices are increasingly regarded as indispensable to the executive and the company’s success? Business is successfully being […]

How the Alphabet Soup Of Corporate Citiz...

colorful word cloud around innovation - including creativity, brainstorming, new, solution, imagination, ideas, and many other related words

And Why Your Company’s Bottom Line Needs Purposeful and Inclusive Culture To Stay Resilient In this series of articles on the alphabet soup of corporate citizenship, I’ve pondered the changes in how we make impact; laid out some history & definitions of some concepts; shared a few examples of small and large companies leading the way; […]

Burnout, I’m Out, and Why- Systemic Fact

Employee engagement, the pandemic & wars, burnout, big-tech layoffs, and the Great Resignation, (or regret-meh…) In this series of articles on the alphabet soup of corporate citizenship, I’ve pondered the changes in how companies acquire a loyal customer and employee base, in how business is leveraging it’s historied mindset of solving problems to make positive impact; […]

How Do I Know if a Company is Actually D...

Young Asian-looking woman with a quizzical face, leaning against a whiteboard filled with question marks above and around her head.

And what can I, as an individual do? Practice and encourage increased energy efficiency, practice the 4Rs, believe in the power of small groups, and look for the quality certifications You might justifiably say, 100 companies emit 71% of the greenhouse gases, what can we as individuals possibly do to move the dial? This article is for […]