In this series of articles on the alphabet soup of corporate citizenship, I’ve pondered the changes in how we make impact; laid out some history & definitions of some of the concepts; shared a few examples of small and large companies leading the way; and delved into how individuals, companies and governments are influencing others and taking action (and getting the benefits of keeping their best employees and customers!).

In this article, I want to address another major influencer & framework for how companies define their strategic context and focus — the UN’s Millenium Development Goals (MDG 2000–2015) and Sustainable Development Goals (SDG 2015–2030).

As we work toward our vision of the future, a future where business is a force for good, we must face the policies, practices and mindsets that have brought us to a world of broken trust, rapidly rising temperatures and increasing inequality. […] We must confront the crisis of conformity in leadership. We need bold and brave leaders, willing and able to transform their own practices by embracing purpose-driven and holistic leadership, with humanity at the heart, aligned with the principles of sustainability, equality and accountability. ~Richard Branson & BTeam.org colleagues

In the late 1990s, when the new millennium was approaching, many people and organizations took advantage of the opportunity to develop a vision for the future. What did they want their lives and the world to be like in 5, 15, 50+ years, in the …

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