Part 1 Context of China’s economic development, and one company’s social responsibility initiatives (Part 2 includes brief case studies of Broad Group and Starbucks-China’s sustainability and CSR work).

In this series of articles on the alphabet soup of corporate citizenship, I’ve pondered the changes in how we make impact; laid out some history & definitions of some concepts; shared a few examples of small and large companies leading the way; and delved into how individuals, companies and governments are influencing others and taking action to make companies more efficient and positively impactful. I want you to see how the pieces fit together, and examples to follow, and be inspired to take action.

In this two-part article, I address the push for sustainability in a country known for its social engineering and authoritarian government. I’ll briefly describe the context, then share a brief profile on the efforts of Alibaba, the Broad Group, and Starbucks-China. And leave you to reflect on the complexity of judging the motivations and actions of companies in a complex market, which has committed human rights abuses, demanded party loyal behavior, jailed journalists & dissidents, and lifted 770 million people out of poverty.

[Read on at this friends’ link] .🙏🏼please clap up to 50x, and leave a comment