The article discusses corporate citizenship and the importance of effective communication regarding a company’s sustainability and ESG practices. It highlights various examples, historical context, and motivations for small and medium businesses to embrace these initiatives. By sharing goals and impacts transparently, companies can foster trust and reap the benefits of their efforts.
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Category: Marketing
Greenwashing — Value Signaling, Tricky D
Is it Greenwashing? Who or what needs to change? 10 questions and 8 examples for your inner Ethicist and Private Investigator 🕵🏽♀️ Greenwashing, in its pure case, is making showy statements about a generous and/or responsible action, while suppressing information on the much larger, negative impact of other corporate practices. It is a form of […]
Greenwashing — The Concept And A Few Cle
Cynical marketing, naivete vs. intentional misinformation, and finding a way to openly discuss mistakes and missteps Companies are making efforts at doing better, and embracing corporate citizenship in all its alphabet soup glory (CS, CSR, CW, DEI, ESG, SDG, PPP, etc). It’s not perfect, nor are all efforts authentic — exaggeration, compromising on values, and even greenwashing […]
Finding the Creative Flow
If you’re in this world, you are undeniably navigating or prepping for change, and that takes creativity. We are in the era of globalization, big data, and converging technologies (have you seen Shift Happens?). So, if you’re managing your career, and/or your family, or a program or product, or a company, congratulations, you’re channeling some […]