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How Do We Best Communicate Our Company’s

The article discusses corporate citizenship and the importance of effective communication regarding a company’s sustainability and ESG practices. It highlights various examples, historical context, and motivations for small and medium businesses to embrace these initiatives. By sharing goals and impacts transparently, companies can foster trust and reap the benefits of their efforts.

Greenwashing — Value Signaling, Tricky D

Industrial factory hidden behind trees, Misleading customers; Concept by Andrii Yalanskyi Getty Images simple wooden model of a factory, hiding behind trees.

Is it Greenwashing? Who or what needs to change? 10 questions and 8 examples for your inner Ethicist and Private Investigator 🕵🏽‍♀️ Greenwashing, in its pure case, is making showy statements about a generous and/or responsible action, while suppressing information on the much larger, negative impact of other corporate practices. It is a form of […]

Greenwashing — The Concept And A Few Cle

Greenwashing, photo by Tanaonte, via author’s Canva Image of a blue sky, with two smoke stacks at the right, and hands holding magic markers, coloring in green or blue, over the smoke and smoke-stacks.

Cynical marketing, naivete vs. intentional misinformation, and finding a way to openly discuss mistakes and missteps Companies are making efforts at doing better, and embracing corporate citizenship in all its alphabet soup glory (CS, CSR, CW, DEI, ESG, SDG, PPP, etc). It’s not perfect, nor are all efforts authentic — exaggeration, compromising on values, and even greenwashing […]

3 of 3. Organizational Culture, burnout...

Searching for the path to long-term sustainable growth

In part three of this series, we discuss details of the strategic planning for and implementation of this multi-faceted, goal-oriented culture.  Employees in all sectors, but especially the societal improvement space are often overwhelmed by large goals. They are under-resourced and are burning out. In this three-part blog series, we are discussing the issues and […]

Finding the Creative Flow

Pianist immersed in his music, and treating passersby to lovely music and flow

If you’re in this world, you are undeniably navigating or prepping for change, and that takes creativity.  We are in the era of globalization, big data, and converging technologies  (have you seen Shift Happens?).  So, if you’re managing your career, and/or your family, or a program or product, or a company, congratulations, you’re channeling some […]