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What is the buzz about Patagonia and its...

Photo from a distance of a man on a cliff face, using ropes to mountain climb. Sunset and snow-dusted mountains in the background.

The “unlikely” success and consistently thoughtful, learning, & values-based approach of Yvon Chouinard. If you are interested in outdoor activities, or systems-thinking and purpose-driven leadership, you will have heard much buzz about Patagonia. In 1947, a French-Canadian handyman and mechanic, moved his family from Maine to Southern California. His son loved the outdoors and became […]