Greenwashing, photo by Tanaonte, via author’s Canva Image of a blue sky, with two smoke stacks at the right, and hands holding magic markers, coloring in green or blue, over the smoke and smoke-stacks.

Cynical marketing, naivete vs. intentional misinformation, and finding a way to openly discuss mistakes and missteps Companies are making efforts at doing better, and embracing corporate citizenship in all its alphabet soup glory (CS, CSR, CW, DEI, ESG, SDG, PPP, etc). It’s not perfect, nor are all efforts authentic — exaggeration, compromising on values, and even greenwashing […]