The Broad Group’ and Starbucks-China’s efforts and tradeoffs

In this series of articles on the “alphabet soup of corporate citizenship”, I’ve pondered the changes in how we make impact; laid out some history & definitions of some concepts; shared a few examples of small and large companies leading the way; and delved into how individuals, companies and governments are influencing others and taking action to make companies more efficient and positively impactful. I want you to see how the pieces fit together, have examples to follow, and be inspired to take action.

In this article, I address the push for sustainability in a country known for its social engineering and authoritarian government. This is part two of the article (part one briefly described the context, then shared a profile on ecommerce giant Alibaba’s social responsibility efforts). This article briefly describes the impacts and initiatives of the Broad Group, and of Starbucks-China. And I leave you to reflect on the complexity of judging the motivations and actions of companies in a complex market, which has committed human rights abuses, demanded party loyal behavior, jailed journalists & dissidents, and lifted 770 million people out of poverty,… and how some leaders seem to stand above, through a strength of convictions.

The Broad Group China is a privately-held company which makes a range of products focused on energy conservation, alternative energy generation, and sustainable building. Their products are creatively pragmatic,  [Read on at this friends’ link]  🙏🏼please clap up to 50x, and leave a comment