In this article series, we’ve talked about some history, definitions, concepts, and examples of good (& poor) corporate citizenship, and why having a robust “alphabet soup” (CSR, CS, CW, DEI, ESG, SDG, PPP, 9Rs, etc) culture and practices is important not just ethically, but strategically. We’ve shared a few actions diverse sized companies (around the world) have taken, and provided some actionable steps for your company to take advantage of the passion, trust, and engagement that is generated in an authentic ESG culture (a culture that analyzes it’s environmental, social, and governance processes and impacts).

But, you might be thinking, doesn’t doing all that community and sustainability stuff just add extra steps to our processes and cost extra? 🤔 Not so fast, my friend. Studies over the last 25 years have shown positive links between corporate social performance (CSP) and corporate financial performance (CFP), and returns to ethical business behavior. Over the last decade, the aggregate performance of sustainability focused companies (in comparison to “traditional” companies) has shifted from equivalent to outperform. Why? Primarily because people and markets have become more sophisticated, and companies with robust ESG policies and practices are managing long-term risks with a holistic strategy approach, staying ahead of cultural trends, and garnering market trust (read: they have buffer or benefit of the doubt, when …

[Read on at this friends’ link]  🙏🏼please clap up to 50x, and leave a comment