Some illustrative studies, statistics, and guidance on how to communicate what your company cares about and how it’s acting on that (aka your “alphabet soup” of corporate citizenship)

In this series of articles, I’ve addressed multiple topics related to long-term systemic risk management (aka “alphabet soup of corporate citizenship” and/or ESG) and being a trusted, long-term-strategic, profitable company. I want SMB to see how the pieces fit together, have examples to follow, and to be inspired to take action. We’ve “discussed” some history and context, some company examples to follow, a few of the certifications and big issues in the news these days, (“great resignation” “quiet quitting” and tech right-sizing; employee engagement, wellness & mental health; B corp certification; greenwashing, etc), and the many reasons why a small or medium company would want to develop this “alphabet soup” of caring actions. As your company decides to embark on this journey, you want to share the goals, decisions, impacts. How you communicate them is also extremely important, and determines whether or not your company is believed, and gains the full benefits of those initiatives. That is what we address in this article.

Companies of all sizes have many incentives to develop their sustainability and ESG policies and practices, and I’ve shared the table below a few times.

The many reasons a company wants to have a robust ESG culture and practices — regulators, employees, customers, and financiers want it. Despite recent pushback on ESG from some political players… demographic changes, cultural trends, & long-term risk management demand it. Data from McKinsey & Co studies & surveys 2017–2022. NB, numbers have likely increased with realities that became more apparent during the pandemic.

I’ll state the “bottom line up front” and then delve into a few details. If the language and feel is promotional, or greenwashing is revealed (making…

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